Jeff Sohinki joined Global Traveler with a diverse background in media. Beginning in broadcasting, Jeff moved into the then-new area of cable advertising as general manager of Greater Boston cable advertising (now Comcast Spotlight). In seven years, the group became one of the most successful in the country.
While in Boston, Jeff became involved with Nielsen Media Research to enhance viewing data for cable television measurement. Subsequently, he joined Nielsen as senior vice president for its local cable division. While there, he worked on the rollout of Local People Meters, a landmark change for the TV industry.
He has also worked in sales management for two start-up digital publications, a mobile advertising company based in Finland, outdoor advertising for Clear Channel and regional sales management for iHeartRadio.
Jeff is a graduate of Boston University’s communications school and has a Master’s degree from Syracuse University’s Newhouse School in communications management.
While at BU, he was an obedience dog trainer and handler for dog shows. At Syracuse, he minored in electronic music composition. Today, despite having a collection of instruments, he tries to find time to play.
Brought up in northern New Jersey, Jeff now lives in Bensalem, Pa., with his wife, a cat and a dog. He has two daughters, both in the medical profession.
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